{"id":962,"date":"2014-10-29T14:31:16","date_gmt":"2014-10-29T12:31:16","guid":{"rendered":"http:\/\/blog.sendmachine.ro\/?p=962"},"modified":"2014-10-29T14:31:16","modified_gmt":"2014-10-29T12:31:16","slug":"rating-cont","status":"publish","type":"post","link":"https:\/\/www.sendmachine.com\/blog\/rating-cont\/","title":{"rendered":"Rating-ul contului Sendmachine"},"content":{"rendered":"<p><strong>Unde vezi rating-ul in cont?<\/strong><br \/>\nDupa autentificarea in contul tau, in partea stanga, sub logo-ul Sendmachine poti sa vezi valoarea acestuia.<\/p>\n<div align=\"center\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-964\" style=\"border: 1px solid black\" alt=\"rating\" src=\"http:\/\/blog.sendmachine.ro\/wp-content\/uploads\/2014\/10\/rating777.png\" width=\"198\" height=\"276\" \/><\/div>\n<p><!--more--><br \/>\n&nbsp;<\/p>\n<p><strong>Este important rating-ul?<\/strong><br \/>\nRating-ul este un element important al contului Sendmachine, deoarece reflecta calitatea listelor de email-uri si prin urmare a abonatilor la aceste liste.<br \/>\n&nbsp;<\/p>\n<p><strong>De ce isi modifica rating-ul valoarea?<\/strong><br \/>\nValoarea maxima a rating-ului, in momentul realizari contului, este 100. Dupa lansarea unei campanii email, acesta poate sa ramana la fel sau sa scada.<br \/>\n&nbsp;<\/p>\n<p><strong><em>Scaderea rating-ului este cauzata de<\/em><\/strong>:<br \/>\n1. raportarile de <a href=\"http:\/\/blog.sendmachine.ro\/index.php\/dictionar-email-marketing-spam\/\" target=\"_blank\">spam<\/a>, <a href=\"http:\/\/blog.sendmachine.ro\/index.php\/dictionar-email-marketing-hard-bounce\/\" target=\"_blank\">hardbounce<\/a> si blocarile email-urilor (acesti 3 factori afecteaza intr-o pondere mai mare)<br \/>\n2. <a href=\"http:\/\/blog.sendmachine.ro\/index.php\/dictionar-email-marketing-dezabonare-unsubscribe\/\" target=\"_blank\">dezabonari<\/a> si <a href=\"http:\/\/blog.sendmachine.ro\/index.php\/dictionar-email-marketing-soft-bounce\/\" target=\"_blank\">softbounce<\/a> (acesti 2 factori afecteaza intr-o pondere mai mica)<br \/>\n&nbsp;<\/p>\n<p><strong><em>Imbunatatirea rating-ului dupa ce a fost afectat<\/em><\/strong><br \/>\nTrimiterea de campanii unor persoane cu engagement mare, creeaza o rata ridicata a <a href=\"http:\/\/blog.sendmachine.ro\/index.php\/dictionar-email-marketing-rata-deschiderilor\/\" target=\"_blank\">deschiderilor<\/a> de email-uri, precum si a <a href=\"http:\/\/blog.sendmachine.ro\/index.php\/dictionar-email-marketing-rata-click-urilor\/\" target=\"_blank\">click<\/a>-urilor, imbunatatind astfel rating-ul contului.<\/p>\n<p>Intr-un <a href=\"http:\/\/blog.sendmachine.ro\/index.php\/sendmachine-indeparteaza-automat-din-lista-dezabonarile-si-bounceurile\/\" target=\"_blank\">articol anterior<\/a> am vorbit despre cum administreaza Sendmachine listele de email-uri, in care este specificat faptul ca adresele care se dezaboneaza sau raporteaza spam, precum si hardbounce-urile sunt indepartate automat din lista. Adreselor de email cu softbounce li se ofera mai multe sanse inainte sa fie indepartate.<br \/>\nDupa eliminarea din lista a acestor adrese, practic lista ramane curata. Daca la urmatoarea campanie trimisa nu vor mai exista problemele amintite mai sus, rating-ul va incepe sa creasca.<br \/>\n&nbsp;<\/p>\n<p><strong>IMPORATANT! In momentul in care rating-ul ajunge la 40, trimiterea de campanii este suspendata. <\/strong><br \/>\n&nbsp;<\/p>\n<p><strong><em>Cum se poate evita un rating slab?<\/em><\/strong><br \/>\n1. creeaza liste de email-uri folosind metoda de abonare <a href=\"http:\/\/blog.sendmachine.ro\/index.php\/dictionar-email-marketing-double-opt-in\/\" target=\"_blank\">Double Opt-In<\/a><br \/>\n2. trimite campanii cu informatiile pentru care s-au abonat persoanele la newsletter<br \/>\n3. evita sa trimiti prea des campaniile newsletter, decat daca abonatii sunt de acord<br \/>\n&nbsp;<\/p>\n<p>Mai jos sunt cateva exemple cu diferite valori<\/p>\n<div align=\"center\">\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.sendmachine.ro\/wp-content\/uploads\/2014\/10\/ex-rating.png\" alt=\"ex-rating\" width=\"600\" height=\"133\" class=\"aligncenter size-full wp-image-975\" srcset=\"https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2014\/10\/ex-rating.png 600w, https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2014\/10\/ex-rating-300x67.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unde vezi rating-ul in cont? Dupa autentificarea in contul tau, in partea stanga, sub logo-ul Sendmachine poti sa vezi valoarea acestuia.<\/p>\n","protected":false},"author":1,"featured_media":1529,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,8],"tags":[13,97,153,168,204,218],"class_list":["post-962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-utile","tag-abonati","tag-email","tag-liste","tag-newsletter","tag-rating","tag-sendmachine"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rating-ul contului Sendmachine<\/title>\n<meta name=\"description\" content=\"Rating-ul este un element important al contului Sendmachine, deoarece reflecta calitatea listelor de email-uri si prin urmare a abonatilor la aceste liste.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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