{"id":2379,"date":"2024-07-08T13:40:10","date_gmt":"2024-07-08T10:40:10","guid":{"rendered":"https:\/\/blog.sendmachine.ro\/?p=2379"},"modified":"2024-07-08T13:40:10","modified_gmt":"2024-07-08T10:40:10","slug":"autentificarea-domeniilor-in-email-marketing","status":"publish","type":"post","link":"https:\/\/www.sendmachine.com\/blog\/autentificarea-domeniilor-in-email-marketing\/","title":{"rendered":"Autentificarea domeniilor \u00een email marketing"},"content":{"rendered":"\n

<\/p>\n\n\n\n

De ce este important s\u0103 autentifici domeniul c\u00e2nd folose\u0219ti o platform\u0103 de email marketing \u0219i cum s\u0103 faci acest lucru?<\/strong><\/p>\n\n\n\n

Autentificarea domeniului t\u0103u este cheia succesului pentru campaniile tale de email marketing.<\/strong> Acest proces \u00ee\u021bi asigur\u0103 o rat\u0103 de livrare mai bun\u0103, dar \u0219i protejeaz\u0103 reputa\u021bia domeniului t\u0103u \u0219i ajut\u0103 la evitarea folderului de spam. \u00cen continuare, vom explora importan\u021ba autentific\u0103rii domeniului \u0219i pa\u0219ii simpli pe care trebuie s\u0103 \u00eei urmezi pentru a realiza acest lucru.<\/p>\n\n\n\n

Importan\u021ba autentific\u0103rii domeniului<\/strong><\/p>\n\n\n\n

Cre\u0219terea ratei de livrare a emailurilor:<\/strong> C\u00e2nd domeniul t\u0103u este autentic, furnizorii de email (cum ar fi Gmail sau Yahoo) vor avea mai mult\u0103 \u00eencredere \u00een emailurile tale. Acest lucru se traduce printr-o probabilitate mai mare ca emailurile tale s\u0103 ajung\u0103 \u00een inboxul destinatariilor, \u0219i nu \u00een folderul de spam.<\/p>\n\n\n\n

Protejarea reputa\u021biei domeniului:<\/strong> Un domeniu neautentificat poate fi perceput ca fiind nesigur sau chiar periculos. Autentificarea domeniului t\u0103u demonstreaz\u0103 c\u0103 e\u0219ti o surs\u0103 de \u00eencredere, protej\u00e2nd astfel reputa\u021bia ta online.<\/p>\n\n\n\n

Conformitatea cu reglement\u0103rile:<\/strong> \u00cencep\u00e2nd din februarie 2024, furnizorii de email, inclusiv Yahoo \u0219i Gmail, solicit\u0103 ca domeniile de pe care se trimit emailuri s\u0103 aib\u0103 activat DMARC (Domain-based Message Authentication, Reporting & Conformance). DMARC ajut\u0103 la prevenirea phishing-ului \u0219i spoofing-ului, asigur\u00e2nd c\u0103 doar emailurile autorizate sunt trimise din numele domeniului t\u0103u.<\/p>\n\n\n\n

Ghid pas cu pas pentru autentificarea domeniului \u00een Sendmachine<\/strong><\/p>\n\n\n\n

    \n
  1. Intra \u00een contul t\u0103u Sendmachine:<\/strong> \u00cen col\u021bul din dreapta sus, d\u0103 click pe profilul t\u0103u \u0219i mergi la „Set\u0103ri”.<\/li>\n\n\n\n
  2. \u00cen tabelul de set\u0103ri, d\u0103 click pe „Domenii verificate”:<\/strong> Aici vei putea ad\u0103uga domeniul pe care dore\u0219ti s\u0103 \u00eel folose\u0219ti pentru trimiterea campaniilor de email.<\/li>\n\n\n\n
  3. Adaug\u0103 domeniul t\u0103u:<\/strong> Completeaz\u0103 informa\u021biile necesare \u0219i urmeaz\u0103 pa\u0219ii indica\u021bi pentru a verifica \u0219i autentifica domeniul.<\/li>\n<\/ol>\n\n\n\n

    Pa\u0219ii pentru autentificarea domeniului t\u0103u<\/strong><\/p>\n\n\n\n

    Pentru verificarea \u0219i autentificarea domeniului, este nevoie s\u0103 adaugi sau s\u0103 modifici urm\u0103toarele \u00eenregistr\u0103ri DNS \u00een panoul de control al furnizorului t\u0103u de g\u0103zduire. Aceste modific\u0103ri \u00ee\u021bi permit s\u0103 folose\u0219ti propriul domeniu ca expeditor f\u0103r\u0103 alte informa\u021bii legate de „from” (ex: ‘via Sendmachine.info’ sau ‘Sendmachine.info on behalf of domeniul.t\u0103u’), cresc livrabilitatea mesajelor trimise \u0219i sunt obligatorii \u00een cazul trimiterilor la un num\u0103r mare de destinatari sau dac\u0103 domeniul are activat DMARC. <\/p>\n\n\n\n

    Aten\u021bie!<\/strong> Actualizarea modific\u0103rilor DNS poate dura p\u00e2n\u0103 la 24 de ore.
    Exemplu:<\/p>\n\n\n\n

    \"\"<\/a><\/figure>\n\n\n\n

    Autentificarea domeniului t\u0103u nu este doar un pas recomandat, ci o necesitate pentru oricine dore\u0219te s\u0103 desf\u0103\u0219oare campanii de email marketing eficiente \u0219i de succes. Urm\u00e2nd ace\u0219ti pa\u0219i simpli, vei putea asigura c\u0103 emailurile tale ajung la destinatari \u0219i c\u0103 domeniul t\u0103u este protejat \u0219i de \u00eencredere. Nu uita, o autenticitate crescut\u0103 \u00eenseamn\u0103 o livrabilitate mai bun\u0103 \u0219i o reputa\u021bie online solid\u0103.<\/p>\n","protected":false},"excerpt":{"rendered":"

    De ce este important s\u0103 autentifici domeniul c\u00e2nd folose\u0219ti o platform\u0103 de email marketing \u0219i cum s\u0103 faci acest lucru? Autentificarea domeniului t\u0103u este cheia succesului pentru campaniile tale de email marketing. Acest proces \u00ee\u021bi asigur\u0103 o rat\u0103 de livrare mai bun\u0103, dar \u0219i protejeaz\u0103 reputa\u021bia domeniului t\u0103u \u0219i ajut\u0103 la evitarea folderului de spam. […]<\/p>\n","protected":false},"author":1,"featured_media":2381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to"],"yoast_head":"\nAutentificarea domeniilor \u00een email marketing - Sendmachine Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sendmachine.com\/blog\/autentificarea-domeniilor-in-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Autentificarea domeniilor \u00een email marketing - Sendmachine Blog\" \/>\n<meta property=\"og:description\" content=\"De ce este important s\u0103 autentifici domeniul c\u00e2nd folose\u0219ti o platform\u0103 de email marketing \u0219i cum s\u0103 faci acest lucru? 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