{"id":2273,"date":"2022-02-18T15:03:33","date_gmt":"2022-02-18T13:03:33","guid":{"rendered":"http:\/\/blog.sendmachine.ro\/?p=2273"},"modified":"2022-02-18T15:03:33","modified_gmt":"2022-02-18T13:03:33","slug":"cum-sa-creezi-o-campanie-de-email-marketing-de-succes","status":"publish","type":"post","link":"https:\/\/www.sendmachine.com\/blog\/cum-sa-creezi-o-campanie-de-email-marketing-de-succes\/","title":{"rendered":"Cum s\u0103 creezi o campanie de email marketing de succes"},"content":{"rendered":"\n

Te-ai plictisit s\u0103 prime\u0219ti acelea\u0219i mesaje repetitive? Hai s\u0103 lu\u0103m atitudine \u0219i s\u0103 cre\u0103m niste campanii atractive \u00eempreun\u0103, cu r\u0103spuns mai bun de la public. Cum? Iat\u0103 ideile:<\/p>\n\n\n\n

Mesajele de bun venit<\/h2>\n\n\n\n

Sunt acele mesaje de confirmare dup\u0103 ce te-ai \u00eenregistrat pe o platform\u0103. Au o rat\u0103 de deschidere de 94%, probabil e tipul de mesaj cu cea mai mare deschidere, asta din cauza faptului c\u0103 abona\u021bii stiu c\u0103 urmeaz\u0103 s\u0103 \u00eel primeasc\u0103 \u0219i \u00eel a\u0219teapt\u0103 cu ner\u0103bdare.<\/p>\n\n\n\n

Din acest motiv, trebuie s\u0103 te asiguri c\u0103 vei face o prim\u0103 impresie bun\u0103, unui poten\u021bial cump\u0103r\u0103tor, care \u00eenc\u0103 nu e familiarizat cu produsele sau serviciile tale.<\/p>\n\n\n\n

\u021aine cont de urm\u0103toarele c\u00e2nd compui mesajul de bun venit, s\u0103 con\u021bin\u0103 trei elemente cheie: urarea de bun venit, mul\u021bumirea pentru \u00eenscriere \u0219i elementul care s\u0103 \u00eel fac\u0103 s\u0103 ac\u021bioneze mai departe.<\/p>\n\n\n\n

Alege o abordare prietenoas\u0103 dar profesionala, iar dac\u0103 vei folosi un suport imagine, asigur\u0103-te c\u0103 design-ul e elegant \u0219i denot\u0103 \u00eencredere.<\/p>\n\n\n\n

Mesaje de informare cu privire la lans\u0103ri de produse sau servicii<\/h2>\n\n\n\n

Lansarea de produse e un motiv bun pentru a intra \u00een contact cu clien\u021bii t\u0103i \u0219i pentru a-i informa c\u0103 ceva nou v\u0103 ap\u0103rea \u00een cur\u00e2nd. O campanie de informare eficient\u0103 e cheia succesului lans\u0103rii unui produs nou.<\/p>\n\n\n\n

Mai mult dec\u00e2t at\u00e2t, speciali\u0219tii \u00een domeniul marketing sus\u021bin c\u0103 e recomandat s\u0103 se trimit\u0103 o serie de inform\u0103ri, nu doar una, astfel \u00eenc\u00e2t s\u0103 te asiguri c\u0103 utilizatorii au primit toate informa\u021biile necesare:<\/p>\n\n\n\n

  1. Trimite primul email cu o s\u0103pt\u0103m\u00e2n\u0103 \u00eenainte de lansare<\/strong> \u0219i informeaz\u0103-\u021bi clien\u021bii despre noul produs\/serviciu. Men\u021bioneaz\u0103 data lans\u0103rii pentru un plus de reac\u021bii pozitive.<\/li>
  2. La data lans\u0103rii. <\/strong>\u00cen ziua lans\u0103rii produsului sau serviciului, trimite un email abona\u021bilor \u0219i d\u0103-le posibilitatea s\u0103 afle mai multe detalii despre produs. Adaug\u0103 link c\u0103tre pagina cu descrierea am\u0103nun\u021bit\u0103 a produsului, chiar \u0219i un buton „call to action”, acel buton de „cump\u0103r\u0103” prin care pot s\u0103 \u00eel comande imediat, direct din mail.<\/li>
  3. Dup\u0103 o s\u0103pt\u0103m\u00e2n\u0103 de la data lans\u0103rii, <\/strong>f\u0103 un segment cu abona\u021bii care nu au comandat produsul sau nu au avut nici un fel de reac\u021bie fa\u021b\u0103 de lansare \u0219i reaminte\u0219te-le ce oportunit\u0103\u021bi rateaz\u0103.<\/li><\/ol>\n\n\n\n

    Alert\u0103 co\u0219 abandonat<\/h2>\n\n\n\n

    Trebuie s\u0103 recunoa\u0219tem, cu to\u021bii am f\u0103cut asta: cel pu\u021b\u00een o dat\u0103 \u00een via\u021b\u0103, am pus produse \u00een co\u0219 \u0219i am abandonat comanda, din varii motive: doream s\u0103 vedem c\u00e2t cost\u0103 transportul, a sunat telefonul, era cineva la u\u0219a, am stat s\u0103 m\u0103 ne mai g\u00e2ndim.<\/p>\n\n\n\n

    Din acest motiv, marile companii trimit alerte de co\u0219 abandonat, prin care cump\u0103r\u0103torul e informat c\u0103 a plasat produsele \u00een co\u0219, dar nu a mai finalizat procesul de comanda. Av\u00e2nd \u00een vedere c\u0103 media de co\u0219uri abandonate ajunge p\u00e2n\u0103 la 70%, reamintirea clien\u021bilor c\u0103 au produse ce \u00eei a\u0219teapt\u0103, e o pia\u021b\u0103 ce trebuie tratat\u0103 cu seriozitate.<\/p>\n\n\n\n

    Mesajele de reamintire<\/h2>\n\n\n\n

    Prin intermediul acestui tip de comunic\u0103ri, informezi clien\u021bii cu privire la diverse ac\u021biuni: pl\u0103\u021bi \u00eent\u00e2rziate, program\u0103ri, invita\u021bii la care nu au dat curs, evenimente viitoare etc.<\/p>\n\n\n\n

    Ele reprezint\u0103 ocazia perfect\u0103 pentru a capta aten\u021bia cump\u0103r\u0103torilor \u0219i s\u0103 cre\u0219ti rata de deschidere a mesajelor.<\/p>\n\n\n\n

    Mesajele de revenire <\/h2>\n\n\n\n

    Sunt acele mesaje pe care le trimi\u021bi clien\u021bilor inactivi – cei care au cump\u0103rat, erau abona\u021bi la newslettere, aveai feedback de la ei, accesau site-ul dar de la un moment dat, nu au mai avut nici o activitate.<\/p>\n\n\n\n

    Trimi\u021b\u00e2nd un email adresat lor, po\u021bi s\u0103 \u00eencerci s\u0103 \u00eei recucere\u0219ti \u0219i s\u0103 \u00eei faci s\u0103 revin\u0103. G\u00e2nde\u0219te-te c\u0103 e mult mai u\u0219or s\u0103 recucere\u0219ti un client inactiv dec\u00e2t s\u0103 aduci unul nou, care nu e familiarizat cu serviciile sau produsele tale. Mai pu\u021bin timp \u0219i resurse de consumat.<\/p>\n\n\n\n

    Confirmarea comenzii<\/h2>\n\n\n\n

    Mesajele de confirmare a comenzii sunt esen\u021biale. Ele asigur\u0103 cump\u0103r\u0103torul c\u0103 a fost preluat\u0103 comanda, iar plata s-a procesat cu succes (dac\u0103 s-a optat pentru plata online, \u00een avans).<\/p>\n\n\n\n

    Pe l\u00e2ng\u0103 detaliile privind comanda, mai po\u021bi ad\u0103uga \u0219i recomand\u0103ri (oportunitate pentru cross-selling), informa\u021bii privind livrarea produselor \u0219i politica de retur. Dac\u0103 pui toate informa\u021biile la vedere, la \u00eendem\u0103na cump\u0103r\u0103torului, vei avea mai pu\u021bine b\u0103t\u0103i de cap \u00een consilierea clien\u021bilor dac\u0103 v\u0103 fi cazul return\u0103rii produselor sau \u00eentreb\u0103ri cu privire la termenul de livrare.<\/p>\n\n\n\n

    Confirmarea anul\u0103rii<\/h2>\n\n\n\n

    Acest tip de mesaje se folosesc c\u00e2nd un client renun\u021b\u0103 la un abonament, un produs sau un serviciu comandat. De regul\u0103, mesajele sunt scurte \u0219i concise, dar se specific\u0103 data de la care serviciul se \u00eentrerupe \u0219i bine\u00een\u021beles posibilitatea relu\u0103rii lui.<\/p>\n\n\n\n

    Po\u021bi include chiar \u0219i un chestionar, s\u0103 invi\u021bi clien\u021bii s\u0103 \u00eel completeze, astfel \u00eenc\u00e2t s\u0103 afli ce n-a mers bine sau ce i-a determinat s\u0103 renun\u021be. Mereu este loc pentru \u00eembun\u0103t\u0103\u021biri.<\/p>\n\n\n\n

    \u00cen concluzie, re\u021beta succesului unei campanii const\u0103 \u00een timpul \u0219i energia pe care le investe\u0219ti pentru a-\u021bi p\u0103stra clien\u021bii aproape, s\u0103 \u00eei faci s\u0103 revin\u0103, s\u0103 r\u0103m\u00e2n\u0103 activi \u0219i s\u0103 i\u021bi creasc\u0103 rata de succes.<\/p>\n\n\n\n

    Prin intermediul SendMachine<\/a>, noi i\u021bi punem la dispozi\u021bie cele mai eficiente solu\u021bii de email marketing, astfel \u00eenc\u00e2t singura ta grij\u0103 este cum s\u0103 i\u021bi gestionezi clien\u021bii.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Te-ai plictisit s\u0103 prime\u0219ti acelea\u0219i mesaje repetitive? Hai s\u0103 lu\u0103m atitudine \u0219i s\u0103 cre\u0103m niste campanii atractive \u00eempreun\u0103, cu r\u0103spuns mai bun de la public. Cum? Iat\u0103 ideile: Mesajele de bun venit Sunt acele mesaje de confirmare dup\u0103 ce te-ai \u00eenregistrat pe o platform\u0103. Au o rat\u0103 de deschidere de 94%, probabil e tipul de […]<\/p>\n","protected":false},"author":1,"featured_media":2274,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[37,40,54,58,97,146,160,161,164,192,193,218,219,220],"class_list":["post-2273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-utile","tag-campanie","tag-campanii","tag-comanda","tag-confirmare","tag-email","tag-lansare","tag-mail","tag-marketing","tag-mesaje","tag-produs","tag-produse","tag-sendmachine","tag-seo","tag-servicii"],"yoast_head":"\nCum s\u0103 creezi o campanie de email marketing de succes - Sendmachine Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sendmachine.com\/blog\/cum-sa-creezi-o-campanie-de-email-marketing-de-succes\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cum s\u0103 creezi o campanie de email marketing de succes - Sendmachine Blog\" \/>\n<meta property=\"og:description\" content=\"Te-ai plictisit s\u0103 prime\u0219ti acelea\u0219i mesaje repetitive? Hai s\u0103 lu\u0103m atitudine \u0219i s\u0103 cre\u0103m niste campanii atractive \u00eempreun\u0103, cu r\u0103spuns mai bun de la public. Cum? Iat\u0103 ideile: Mesajele de bun venit Sunt acele mesaje de confirmare dup\u0103 ce te-ai \u00eenregistrat pe o platform\u0103. Au o rat\u0103 de deschidere de 94%, probabil e tipul de […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sendmachine.com\/blog\/cum-sa-creezi-o-campanie-de-email-marketing-de-succes\/\" \/>\n<meta property=\"og:site_name\" content=\"Sendmachine Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sendmachine\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-18T13:03:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2022\/02\/pexels-abstrakt-xxcellence-studios-2217613.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sendmachine\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sendmachinecom\" \/>\n<meta name=\"twitter:site\" content=\"@sendmachinecom\" \/>\n<meta name=\"twitter:label1\" content=\"Scris de\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sendmachine\" \/>\n\t<meta name=\"twitter:label2\" content=\"Timp estimat pentru citire\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sendmachine.com\\\/blog\\\/cum-sa-creezi-o-campanie-de-email-marketing-de-succes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sendmachine.com\\\/blog\\\/cum-sa-creezi-o-campanie-de-email-marketing-de-succes\\\/\"},\"author\":{\"name\":\"Sendmachine\",\"@id\":\"https:\\\/\\\/www.sendmachine.com\\\/blog\\\/#\\\/schema\\\/person\\\/c6896e40bb2fa60b26bf726c77211bd6\"},\"headline\":\"Cum s\u0103 creezi o campanie de email marketing de succes\",\"datePublished\":\"2022-02-18T13:03:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sendmachine.com\\\/blog\\\/cum-sa-creezi-o-campanie-de-email-marketing-de-succes\\\/\"},\"wordCount\":960,\"commentCount\":4,\"publisher\":{\"@id\":\"https:\\\/\\\/www.sendmachine.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sendmachine.com\\\/blog\\\/cum-sa-creezi-o-campanie-de-email-marketing-de-succes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sendmachine.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/pexels-abstrakt-xxcellence-studios-2217613.jpg\",\"keywords\":[\"campanie\",\"campanii\",\"comanda\",\"confirmare\",\"email\",\"lansare\",\"mail\",\"marketing\",\"mesaje\",\"produs\",\"produse\",\"sendmachine\",\"seo\",\"servicii\"],\"articleSection\":[\"Utile\"],\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.sendmachine.com\\\/blog\\\/cum-sa-creezi-o-campanie-de-email-marketing-de-succes\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sendmachine.com\\\/blog\\\/cum-sa-creezi-o-campanie-de-email-marketing-de-succes\\\/\",\"url\":\"https:\\\/\\\/www.sendmachine.com\\\/blog\\\/cum-sa-creezi-o-campanie-de-email-marketing-de-succes\\\/\",\"name\":\"Cum s\u0103 creezi o campanie de email marketing de succes - Sendmachine Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sendmachine.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sendmachine.com\\\/blog\\\/cum-sa-creezi-o-campanie-de-email-marketing-de-succes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sendmachine.com\\\/blog\\\/cum-sa-creezi-o-campanie-de-email-marketing-de-succes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sendmachine.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/pexels-abstrakt-xxcellence-studios-2217613.jpg\",\"datePublished\":\"2022-02-18T13:03:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sendmachine.com\\\/blog\\\/cum-sa-creezi-o-campanie-de-email-marketing-de-succes\\\/#breadcrumb\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sendmachine.com\\\/blog\\\/cum-sa-creezi-o-campanie-de-email-marketing-de-succes\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/www.sendmachine.com\\\/blog\\\/cum-sa-creezi-o-campanie-de-email-marketing-de-succes\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.sendmachine.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/pexels-abstrakt-xxcellence-studios-2217613.jpg\",\"contentUrl\":\"https:\\\/\\\/www.sendmachine.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/pexels-abstrakt-xxcellence-studios-2217613.jpg\",\"width\":1280,\"height\":853,\"caption\":\"mail\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sendmachine.com\\\/blog\\\/cum-sa-creezi-o-campanie-de-email-marketing-de-succes\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Prima pagin\u0103\",\"item\":\"https:\\\/\\\/www.sendmachine.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cum s\u0103 creezi o campanie de email marketing de succes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sendmachine.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.sendmachine.com\\\/blog\\\/\",\"name\":\"Sendmachine Blog: Solu\u021bii de SMS & Email Marketing \u0219i mesaje tranzac\u021bionale\",\"description\":\"Solu\u021bii de SMS & Email Marketing \u0219i mesaje tranzac\u021bionale\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.sendmachine.com\\\/blog\\\/#organization\"},\"alternateName\":\"Sendmachine Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.sendmachine.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.sendmachine.com\\\/blog\\\/#organization\",\"name\":\"Sendmachine\",\"url\":\"https:\\\/\\\/www.sendmachine.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/www.sendmachine.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.sendmachine.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Sendmachine-Logo-black.png\",\"contentUrl\":\"https:\\\/\\\/www.sendmachine.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Sendmachine-Logo-black.png\",\"width\":384,\"height\":80,\"caption\":\"Sendmachine\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sendmachine.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/sendmachine\",\"https:\\\/\\\/x.com\\\/sendmachinecom\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/sendamchine-com\",\"https:\\\/\\\/www.youtube.com\\\/@SendmachineCom\",\"https:\\\/\\\/www.instagram.com\\\/sendmachine\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.sendmachine.com\\\/blog\\\/#\\\/schema\\\/person\\\/c6896e40bb2fa60b26bf726c77211bd6\",\"name\":\"Sendmachine\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ro-RO\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9a037f7947696c8821002689f1c019631124c1480e47aa4f20da53f12c61f123?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9a037f7947696c8821002689f1c019631124c1480e47aa4f20da53f12c61f123?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9a037f7947696c8821002689f1c019631124c1480e47aa4f20da53f12c61f123?s=96&d=mm&r=g\",\"caption\":\"Sendmachine\"},\"sameAs\":[\"https:\\\/\\\/www.sendmachine.com\\\/blog\"],\"url\":\"https:\\\/\\\/www.sendmachine.com\\\/blog\\\/author\\\/sm\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cum s\u0103 creezi o campanie de email marketing de succes - Sendmachine Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sendmachine.com\/blog\/cum-sa-creezi-o-campanie-de-email-marketing-de-succes\/","og_locale":"ro_RO","og_type":"article","og_title":"Cum s\u0103 creezi o campanie de email marketing de succes - Sendmachine Blog","og_description":"Te-ai plictisit s\u0103 prime\u0219ti acelea\u0219i mesaje repetitive? Hai s\u0103 lu\u0103m atitudine \u0219i s\u0103 cre\u0103m niste campanii atractive \u00eempreun\u0103, cu r\u0103spuns mai bun de la public. Cum? Iat\u0103 ideile: Mesajele de bun venit Sunt acele mesaje de confirmare dup\u0103 ce te-ai \u00eenregistrat pe o platform\u0103. Au o rat\u0103 de deschidere de 94%, probabil e tipul de […]","og_url":"https:\/\/www.sendmachine.com\/blog\/cum-sa-creezi-o-campanie-de-email-marketing-de-succes\/","og_site_name":"Sendmachine Blog","article_publisher":"https:\/\/www.facebook.com\/sendmachine","article_published_time":"2022-02-18T13:03:33+00:00","og_image":[{"width":1280,"height":853,"url":"https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2022\/02\/pexels-abstrakt-xxcellence-studios-2217613.jpg","type":"image\/jpeg"}],"author":"Sendmachine","twitter_card":"summary_large_image","twitter_creator":"@sendmachinecom","twitter_site":"@sendmachinecom","twitter_misc":{"Scris de":"Sendmachine","Timp estimat pentru citire":"4 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sendmachine.com\/blog\/cum-sa-creezi-o-campanie-de-email-marketing-de-succes\/#article","isPartOf":{"@id":"https:\/\/www.sendmachine.com\/blog\/cum-sa-creezi-o-campanie-de-email-marketing-de-succes\/"},"author":{"name":"Sendmachine","@id":"https:\/\/www.sendmachine.com\/blog\/#\/schema\/person\/c6896e40bb2fa60b26bf726c77211bd6"},"headline":"Cum s\u0103 creezi o campanie de email marketing de succes","datePublished":"2022-02-18T13:03:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sendmachine.com\/blog\/cum-sa-creezi-o-campanie-de-email-marketing-de-succes\/"},"wordCount":960,"commentCount":4,"publisher":{"@id":"https:\/\/www.sendmachine.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.sendmachine.com\/blog\/cum-sa-creezi-o-campanie-de-email-marketing-de-succes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2022\/02\/pexels-abstrakt-xxcellence-studios-2217613.jpg","keywords":["campanie","campanii","comanda","confirmare","email","lansare","mail","marketing","mesaje","produs","produse","sendmachine","seo","servicii"],"articleSection":["Utile"],"inLanguage":"ro-RO","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.sendmachine.com\/blog\/cum-sa-creezi-o-campanie-de-email-marketing-de-succes\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.sendmachine.com\/blog\/cum-sa-creezi-o-campanie-de-email-marketing-de-succes\/","url":"https:\/\/www.sendmachine.com\/blog\/cum-sa-creezi-o-campanie-de-email-marketing-de-succes\/","name":"Cum s\u0103 creezi o campanie de email marketing de succes - Sendmachine Blog","isPartOf":{"@id":"https:\/\/www.sendmachine.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sendmachine.com\/blog\/cum-sa-creezi-o-campanie-de-email-marketing-de-succes\/#primaryimage"},"image":{"@id":"https:\/\/www.sendmachine.com\/blog\/cum-sa-creezi-o-campanie-de-email-marketing-de-succes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2022\/02\/pexels-abstrakt-xxcellence-studios-2217613.jpg","datePublished":"2022-02-18T13:03:33+00:00","breadcrumb":{"@id":"https:\/\/www.sendmachine.com\/blog\/cum-sa-creezi-o-campanie-de-email-marketing-de-succes\/#breadcrumb"},"inLanguage":"ro-RO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sendmachine.com\/blog\/cum-sa-creezi-o-campanie-de-email-marketing-de-succes\/"]}]},{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/www.sendmachine.com\/blog\/cum-sa-creezi-o-campanie-de-email-marketing-de-succes\/#primaryimage","url":"https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2022\/02\/pexels-abstrakt-xxcellence-studios-2217613.jpg","contentUrl":"https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2022\/02\/pexels-abstrakt-xxcellence-studios-2217613.jpg","width":1280,"height":853,"caption":"mail"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sendmachine.com\/blog\/cum-sa-creezi-o-campanie-de-email-marketing-de-succes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Prima pagin\u0103","item":"https:\/\/www.sendmachine.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Cum s\u0103 creezi o campanie de email marketing de succes"}]},{"@type":"WebSite","@id":"https:\/\/www.sendmachine.com\/blog\/#website","url":"https:\/\/www.sendmachine.com\/blog\/","name":"Sendmachine Blog: Solu\u021bii de SMS & Email Marketing \u0219i mesaje tranzac\u021bionale","description":"Solu\u021bii de SMS & Email Marketing \u0219i mesaje tranzac\u021bionale","publisher":{"@id":"https:\/\/www.sendmachine.com\/blog\/#organization"},"alternateName":"Sendmachine Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sendmachine.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ro-RO"},{"@type":"Organization","@id":"https:\/\/www.sendmachine.com\/blog\/#organization","name":"Sendmachine","url":"https:\/\/www.sendmachine.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/www.sendmachine.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2026\/04\/Sendmachine-Logo-black.png","contentUrl":"https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2026\/04\/Sendmachine-Logo-black.png","width":384,"height":80,"caption":"Sendmachine"},"image":{"@id":"https:\/\/www.sendmachine.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/sendmachine","https:\/\/x.com\/sendmachinecom","https:\/\/www.linkedin.com\/company\/sendamchine-com","https:\/\/www.youtube.com\/@SendmachineCom","https:\/\/www.instagram.com\/sendmachine\/"]},{"@type":"Person","@id":"https:\/\/www.sendmachine.com\/blog\/#\/schema\/person\/c6896e40bb2fa60b26bf726c77211bd6","name":"Sendmachine","image":{"@type":"ImageObject","inLanguage":"ro-RO","@id":"https:\/\/secure.gravatar.com\/avatar\/9a037f7947696c8821002689f1c019631124c1480e47aa4f20da53f12c61f123?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9a037f7947696c8821002689f1c019631124c1480e47aa4f20da53f12c61f123?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9a037f7947696c8821002689f1c019631124c1480e47aa4f20da53f12c61f123?s=96&d=mm&r=g","caption":"Sendmachine"},"sameAs":["https:\/\/www.sendmachine.com\/blog"],"url":"https:\/\/www.sendmachine.com\/blog\/author\/sm\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sendmachine.com\/blog\/wp-json\/wp\/v2\/posts\/2273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sendmachine.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sendmachine.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sendmachine.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sendmachine.com\/blog\/wp-json\/wp\/v2\/comments?post=2273"}],"version-history":[{"count":0,"href":"https:\/\/www.sendmachine.com\/blog\/wp-json\/wp\/v2\/posts\/2273\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sendmachine.com\/blog\/wp-json\/wp\/v2\/media\/2274"}],"wp:attachment":[{"href":"https:\/\/www.sendmachine.com\/blog\/wp-json\/wp\/v2\/media?parent=2273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sendmachine.com\/blog\/wp-json\/wp\/v2\/categories?post=2273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sendmachine.com\/blog\/wp-json\/wp\/v2\/tags?post=2273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}