{"id":2204,"date":"2018-04-20T20:11:20","date_gmt":"2018-04-20T17:11:20","guid":{"rendered":"http:\/\/blog.sendmachine.ro\/?p=2204"},"modified":"2018-04-20T20:11:20","modified_gmt":"2018-04-20T17:11:20","slug":"creste-vanzarile-prin-strategia-de-lead-nurturing","status":"publish","type":"post","link":"https:\/\/www.sendmachine.com\/blog\/creste-vanzarile-prin-strategia-de-lead-nurturing\/","title":{"rendered":"Cre\u0219te v\u00e2nz\u0103rile prin strategia de lead nurturing"},"content":{"rendered":"<p><strong>La ce se refer\u0103 conceptul de lead nurturing?<\/strong><\/p>\n<p>Lead nurturing este procesul prin care se creeaz\u0103 conexiuni str\u00e2nse cu clien\u021bii pe parcursul \u00eentregului proces de v\u00e2nzare. Acesta combin\u0103 strategii de marketing \u0219i comunicare cu ajutorul c\u0103rora un business poate str\u00e2nge informa\u021bii despre preferin\u021bele clien\u021bilor cu scopul de a le oferi r\u0103spunsurile de care au nevoie \u0219i suportul dorit.<\/p>\n<p>Acum pentru c\u0103 \u0219tim la ce se refer\u0103 conceptul de lead nurturing, vrem s\u0103 \u00ee\u021bi oferim c\u00e2teva strategii cheie ce te vor ajut\u0103 s\u0103 \u00ee\u021bi cre\u0219ti v\u00e2nz\u0103rile.<\/p>\n<p>Iat\u0103 mai jos c\u00e2teva strategii de lead nurturing pe care trebuie s\u0103 le \u0219tii<\/p>\n<p><strong style=\"text-indent: -0.25in\">1. Con\u021binut targetat<\/strong><\/p>\n<p>Dac\u0103 folose\u0219ti o strategie de marketing cu con\u021binut targetat rezultatele vor fi mult mai palpabile \u0219i te vor ajuta s\u0103 \u00ee\u021bi cre\u0219ti v\u00e2nz\u0103rile \u00een mod considerabil. Aceast\u0103 strategie const\u0103 \u00een \u00eemp\u0103r\u021birea clien\u021bilor pe mai multe categorii \u00een func\u021bie de interese \u0219i preferin\u021be \u0219i \u00een crearea de con\u021binut targetat pentru fiecare tipologie de client \u00een parte.<\/p>\n<p><strong>2. Emailuri educative<\/strong><\/p>\n<p>Vei reu\u0219i s\u0103 motivezi publicul s\u0103 ac\u021bioneze \u0219i s\u0103 cumpere produse, dac\u0103 te folose\u0219ti de aceast\u0103 strategie de lead nurturing ce presupune educarea acestuia. Emailurile informative, ce educ\u0103 publicul cu privire la beneficiile unui produs sau serviciu sunt foarte eficiente.<\/p>\n<p><strong>3. Oferte de neratat<\/strong><\/p>\n<p>Prin lead nurturing po\u021bi crea con\u021binut ce include oferte personalizate. \u00cen urma informa\u021biilor adunate despre utilizatori, \u00een func\u021bie de tipologia acestora, trimite mailuri cu oferte personalizate ce le vor suscita, cu siguran\u021b\u0103 interesul.<\/p>\n<p><strong>4. Content motiva\u021bional<\/strong><\/p>\n<p>O metod\u0103 foarte eficient\u0103 de a crea o comunitate \u0219i de genera mai mult profit este cu ajutorul con\u021binutului motiva\u021bional. Ofer\u0103 sfaturi, idei \u0219i sugestii. De exemplu: dac\u0103 de\u021bii un magazin de haine, scrie con\u021binut cu sfaturi de stil, dac\u0103 oferi servicii de marketing, distribuie informa\u021bii despre cum cineva poate s\u0103 \u00ee\u0219i creasc\u0103 blogul sau siteul, etc. Demonstr\u00e2ndu-le vizitatorilor c\u0103 e\u0219ti un individ care poate s\u0103 le fac\u0103 via\u021ba mai bun\u0103, te va ajut\u0103 s\u0103 le c\u00e2\u0219tigi \u00eencrederea \u0219i s\u0103 \u00eei transformi \u00een clien\u021bi.<\/p>\n<p><strong>5. Emailuri de captare a aten\u021biei clien\u021bilor inactivi<\/strong><\/p>\n<p>Unii clien\u021bi nu \u00ee\u021bi mai deschid newsletter-ul? Nu mai sunt activi? St\u00e2rne\u0219te-le interesul printr-un mail \u00een care le ceri feedback \u0219i \u00eei invi\u021bi s\u0103 \u00ee\u0219i exprime p\u0103rerea despre businessul t\u0103u \u0219i s\u0103 ofere sugestii. Prin aceast\u0103 metod\u0103, clien\u021bii se vor sim\u021bi aprecia\u021bi, iar tu vei putea s\u0103 \u00ee\u021bi adaptezi oferta \u00een func\u021bie de preferin\u021bele lor.<\/p>\n<p>Prin intermediul strategiilor de mai sus de lead nurturing vei c\u00e2\u0219tiga clien\u021bi noi \u0219i le vei capta aten\u021bia clien\u021bilor activi, iar profitul t\u0103u va cre\u0219te \u00een mod considerabil.<br \/>\n<strong>Tu ce strategii de lead nurturing din cele enumerate mai sus folose\u0219ti?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La ce se refer\u0103 conceptul de lead nurturing? Lead nurturing este procesul prin care se creeaz\u0103 conexiuni str\u00e2nse cu clien\u021bii pe parcursul \u00eentregului proces de v\u00e2nzare. Acesta combin\u0103 strategii de marketing \u0219i comunicare cu ajutorul c\u0103rora un business poate str\u00e2nge informa\u021bii despre preferin\u021bele clien\u021bilor cu scopul de a le oferi r\u0103spunsurile de care au nevoie [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[13,39,62,95,168,229,250,260],"class_list":["post-2204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","tag-abonati","tag-campanie-email-marketing","tag-conversie","tag-eficient","tag-newsletter","tag-statistici","tag-trimite-campanie-newsletter","tag-vanzare-prin-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cre\u0219te v\u00e2nz\u0103rile prin strategia de lead nurturing - Sendmachine Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sendmachine.com\/blog\/creste-vanzarile-prin-strategia-de-lead-nurturing\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cre\u0219te v\u00e2nz\u0103rile prin strategia de lead nurturing - Sendmachine Blog\" \/>\n<meta property=\"og:description\" content=\"La ce se refer\u0103 conceptul de lead nurturing? Lead nurturing este procesul prin care se creeaz\u0103 conexiuni str\u00e2nse cu clien\u021bii pe parcursul \u00eentregului proces de v\u00e2nzare. 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