{"id":2161,"date":"2017-11-16T14:57:49","date_gmt":"2017-11-16T12:57:49","guid":{"rendered":"http:\/\/blog.sendmachine.ro\/?p=2161"},"modified":"2017-11-16T14:57:49","modified_gmt":"2017-11-16T12:57:49","slug":"holiday-sales-cum-sa-trimiti-campanii-pe-care-clientii-tai-abia-asteapta-sa-le-deschida","status":"publish","type":"post","link":"https:\/\/www.sendmachine.com\/blog\/holiday-sales-cum-sa-trimiti-campanii-pe-care-clientii-tai-abia-asteapta-sa-le-deschida\/","title":{"rendered":"Holiday sales: Cum s\u0103 trimi\u021bi campanii pe care clien\u021bii t\u0103i abia a\u0219teapt\u0103 s\u0103 le deschid\u0103?"},"content":{"rendered":"

\u021ai-ai preg\u0103tit deja strategia de marketing pentru Black Friday \u0219i perioada s\u0103rb\u0103torilor de iarn\u0103 ? \u00cen aceast\u0103 perioad\u0103, v\u00e2n\u0103torii de pre\u021buri sunt preg\u0103ti\u021bi s\u0103 achizi\u021bioneze acele produse la care viseaz\u0103 de ceva timp. Iar majoritatea oamenilor prefer\u0103 s\u0103 evite stresul \u0219i cozile de la casele magazinelor, motiv pentru care aleg s\u0103 \u00ee\u0219i fac\u0103 cump\u0103r\u0103turile online. Chiar \u0219i \u00een afara s\u0103rb\u0103torilor, email marketing-ul joac\u0103 un rol semnificativ \u00een generarea de clien\u021bi fideli, a\u0219adar crearea de campanii eficiente este esen\u021bial\u0103 pentru a-\u021bi m\u0103ri veniturile.<\/p>\n

Iat\u0103 c\u00e2\u021biva pa\u0219i simpli dar eficien\u021bi pentru a crea \u0219i a trimite campanii pe care clien\u021bii t\u0103i abia a\u0219teapt\u0103 s\u0103 le citeasc\u0103:<\/p>\n

1. Nu rata nici o s\u0103rb\u0103toare<\/strong> Creeaz\u0103-\u021bi o list\u0103 cu evenimentele cheie din zona ta \u0219i integreaz\u0103-le \u00een campaniile pe care urmeaz\u0103 s\u0103 le trimi\u021bi prin email clien\u021bilor. Aproape orice eveniment este de bun augur pentru viitoarele campanii de marketing, a\u0219a c\u0103 asigur\u0103-te c\u0103 nu ratezi nici lucrurile m\u0103runte precum prima zi de toamn\u0103, o eclips\u0103 sau solsti\u021biul de iarn\u0103.<\/p>\n

2. \u00cencepe din timp<\/strong> Pentru sezonul s\u0103rb\u0103torilor de iarn\u0103, \u00ee\u021bi recomand\u0103m s\u0103 \u00eencepi campaniile de marketing prin email \u00eentre 15 Noiembrie \u0219i 1 Decembrie. \u00cen aceast\u0103 perioad\u0103 majoritatea oamenilor \u00ee\u0219i deschid email-urile pentru a pre\u00eent\u00e2mpina ofertele de Black Friday sau de Cr\u0103ciun.<\/p>\n

3. Realizeaz\u0103 campanii relevante<\/strong> Creeaz\u0103 mereu e-mailuri relevante \u0219i direc\u021bionate c\u0103tre clien\u021bii cu adev\u0103rat interesa\u021bi de ceea ce ofer\u0103 firma ta. Atunci c\u00e2nd vizitatorii ajung pe pagina de destina\u021bie, folose\u0219te un program special pentru a le prezenta produse care corespund intereselor lor.<\/p>\n

4. Creeaz\u0103 campanii tematice de s\u0103rb\u0103tori<\/strong> Asigur\u0103-te c\u0103 folose\u0219ti teme \u0219i culori spectaculoase precum \u0219i \u0219abloane speciale de s\u0103rb\u0103tori \u00een campaniile de marketing prin email, pentru a declan\u0219a impact absolut asupra abona\u021bilor t\u0103i.<\/p>\n

5. Lanseaz\u0103 coduri de reduceri speciale<\/strong> Nu uita s\u0103 adaugi coduri de reducere speciale pentru clien\u021bii noi \u0219i pentru clien\u021bii fideli. Dac\u0103 se apropie Cr\u0103ciunul, po\u021bi opta pentru codul de reducere ,,Cr\u0103ciun\u2019\u2019, oferind clien\u021bilor \u0219ansa unei reduceri la orice achizi\u021bie \u00een aceast\u0103 perioad\u0103.<\/p>\n

6. Apeleaz\u0103 la oferte limitate<\/strong> Stabile\u0219te oferte limitate \u00een timp pentru a \u00eencuraja vizitatorii s\u0103 ia m\u0103suri pe moment.<\/p>\n

7. Folose\u0219te spa\u021biul subiect din email \u00een mod propice<\/strong> Asigur\u0103-te c\u0103 folose\u0219ti un subiect adecvat campaniei de s\u0103rb\u0103tori pe care o promovezi. Folose\u0219te fraze sau emoji-uri interesante, \u00een ton cu evenimentul pe care \u00eel promovezi.<\/p>\n

8. Nu uita footer-ul<\/strong> Dup\u0103 crearea \u0219ablonului, footer-ul emailului este o idee fantastic\u0103 pentru a promova cardurile sau cupoanele de reduceri.<\/p>\n

9. Optimizeaz\u0103 campaniile \u0219i pentru mobil<\/strong> Fiindc\u0103 \u00een prezent, o mare parte din v\u00e2nz\u0103rile online se fac prin intermediul mobilului, optimizarea campaniilor prin email pentru dispozitivele mobile este esen\u021bial\u0103.<\/p>\n

Nu mai a\u0219tepta pentru a crea campanii eficiente de s\u0103rb\u0103tori. Cel mai bun moment de a \u00eencepe este acum. Pentru majoritatea companiilor, perioada s\u0103rb\u0103torilor este cea mai profitabil\u0103 perioad\u0103 a anului. Oamenii caut\u0103 oferte \u0219i idei de cadouri pentru cei dragi, a\u0219a c\u0103 acum este cel mai oportun moment pentru a-\u021bi crea propria strategie de marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u021ai-ai preg\u0103tit deja strategia de marketing pentru Black Friday \u0219i perioada s\u0103rb\u0103torilor de iarn\u0103 ? \u00cen aceast\u0103 perioad\u0103, v\u00e2n\u0103torii de pre\u021buri sunt preg\u0103ti\u021bi s\u0103 achizi\u021bioneze acele produse la care viseaz\u0103 de ceva timp. Iar majoritatea oamenilor prefer\u0103 s\u0103 evite stresul \u0219i cozile de la casele magazinelor, motiv pentru care aleg s\u0103 \u00ee\u0219i fac\u0103 cump\u0103r\u0103turile online. […]<\/p>\n","protected":false},"author":1,"featured_media":2164,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[41,101,102,162,232,260],"class_list":["post-2161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","tag-campanii-de-craciun","tag-email-marketing","tag-email-marketing-de-sezon","tag-maximizare-deschidere-email-uri","tag-strategie-de-email-marketing","tag-vanzare-prin-email-marketing"],"yoast_head":"\nCum s\u0103 trimi\u021bi campanii pe care clien\u021bii t\u0103i abia a\u0219teapt\u0103 s\u0103 le deschid\u0103?<\/title>\n<meta name=\"description\" content=\"Iat\u0103 c\u00e2\u021biva pa\u0219i simpli dar eficien\u021bi pentru a crea \u0219i a trimite campanii pe care clien\u021bii t\u0103i abia a\u0219teapt\u0103 s\u0103 le citeasc\u0103.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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