{"id":2138,"date":"2017-07-25T16:50:46","date_gmt":"2017-07-25T13:50:46","guid":{"rendered":"http:\/\/blog.sendmachine.ro\/?p=2138"},"modified":"2017-07-25T16:50:46","modified_gmt":"2017-07-25T13:50:46","slug":"rating-sendmachine","status":"publish","type":"post","link":"https:\/\/www.sendmachine.com\/blog\/rating-sendmachine\/","title":{"rendered":"Ratingul Sendmachine"},"content":{"rendered":"

Daca ti-ai creat un cont la noi si iti doresti, pe buna dreptate, ca email-urile tale sa ajunga la destinatar, trebuie sa stii ca si tu contribui la acest proces.\u00a0Ratingul fiecarui cont este influentat negativ de numarul de numarul de dezabonari, spam sau bounce (soft bounce sau hard bounce).<\/p>\n

De exemplu, cu cat ai mai multe raportari de spam sau dezabonari in urma campaniilor tale cu atat va scadea mai mult ratingul de calitate. Pe de alta parte, pastrezi un rating bun daca ai un numar mare de deschideri sau click-uri si un engagement bun al bazei de date cu abonati.<\/p>\n

Trebuie sa iei in considerare modul in care vei colecta abonatii si cum ii vei determina sa citeasca email-urile tale cu regularitate inca din etapa elaborarii\u00a0planului de email marketing.<\/a><\/p>\n

Daca nu ai o baza de date cu abonati dar doresti sa faci email marketing, sub nicio forma sa nu te gandesti sa\u00a0achizitionezi sau sa inchiriezi baze de date<\/a>\u00a0de la diversi furnizori deoarece risti ca ratingul tau sa scada foarte mult iar trimiterile tale sa iti fie suspendate (sub 40% intrerupem trimiterea de email-uri).<\/p>\n

Nemaivorbind de faptul ca reputatia firmei tale ar putea avea de suferit.<\/p>\n

\"Rating<\/p>\n

Img. 1 – Ratingul bun in Sendmachine<\/p>\n

\"Rating<\/p>\n

Img. 2- Rating slab Sendmachine<\/p>\n

\n

Ce este livrabilitatea si care e legatura cu ratingul fiecarui cont?<\/strong><\/p>\n<\/blockquote>\n

Livrabilitatea email-urilor reprezinta capacitatea unei platforme de a expedia email-urile si mesajele tranzactionale in casuta de email a destinatarului. Alaturi de\u00a0aspectele aferente marketingului de continut\u00a0<\/a>(subiect email, poze, continut etc), unul dintre aspectele ce are un impact direct asupra livrabilitatii o au\u00a0IP-urile.<\/a><\/p>\n

Astfel ca, pastrarea IP-urilor la o reputatie excelenta reprezinta unul dintre cele mai importante obiective ale unei platforme de email marketing. Cu exceptia IP-urilor dedicate aferente conturilor cu volume foarte mari de email-uri, conturile utilizatorilor Sendmachine sunt grupate, mai multe, pe cate un IP.<\/p>\n

Pentru a avea un control cat mai bun asupra procesului de trimitere a email-urilor, noi am implementat diverse sisteme care au ca principal scop detectarea eventualelor tentative de abuz,\u00a0adrese de tip spamtramp\u00a0<\/a>sau adrese dubioase (ex.\u00a0236543@smapx.ro<\/a>).<\/p>\n

\n

Ce ai de facut pentru a avea un rating bun?<\/strong><\/p>\n<\/blockquote>\n

    \n
  1. \n

    Colecteaza adrese de email double opt-in\u00a0<\/a>(aici e un articol cu modalitati de colectare a adreselor de email).<\/p>\n<\/li>\n

  2. \n

    Stabileste asteptarile abonatilor tai inca de la primul email (ce, cum si cand vor primi informari de la tine)<\/p>\n<\/li>\n

  3. \n

    Tine-te de cuvant! Trimite-le email-uri abonatilor cu informatiile promise si ai grija sa oferi informatii care sa le aduca plus valoare in legatura cu produsul tau sau cu ndustria in care activezi<\/p>\n<\/li>\n

  4. \n

    \u201cCurata\u201d periodic baza de date de adrese de tip softbounce (pe cele hardbounce le blocam noi automat)<\/p>\n<\/li>\n

  5. \n

    Foloseste-te de\u00a0segmentare!<\/a>\u00a0Trimite email-uri personalizate in functie de preferintele de cumparare ale abonatilor tai.<\/p>\n<\/li>\n

  6. \n

    Autentifica-ti domeniul<\/a>\u00a0pentru a-ti imbunatati livrabilitatea<\/p>\n<\/li>\n<\/ol>\n

    Speram ca informatiile prezentate ti-au fost de ajutor, iar daca ai intrebari iti stam la dispozitie!<\/p>\n

    Sursa poza: Freepik<\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Daca ti-ai creat un cont la noi si iti doresti, pe buna dreptate, ca email-urile tale sa ajunga la destinatar, trebuie sa stii ca si tu contribui la acest proces.\u00a0Ratingul fiecarui cont este influentat negativ de numarul de numarul de dezabonari, spam sau bounce (soft bounce sau hard bounce). De exemplu, cu cat ai mai […]<\/p>\n","protected":false},"author":1,"featured_media":963,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[101,155,204,218],"class_list":["post-2138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","tag-email-marketing","tag-livrabilitate","tag-rating","tag-sendmachine"],"yoast_head":"\nRatingul Sendmachine<\/title>\n<meta name=\"description\" content=\"Daca ti-ai creat un cont la noi si iti doresti, pe buna dreptate, ca email-urile tale sa ajunga la destinatar, trebuie sa stii ca si tu contribui la acest proces. 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