{"id":1838,"date":"2016-07-06T16:32:35","date_gmt":"2016-07-06T13:32:35","guid":{"rendered":"http:\/\/blog.sendmachine.ro\/?p=1838"},"modified":"2016-07-06T16:32:35","modified_gmt":"2016-07-06T13:32:35","slug":"cum-sa-ti-transformi-noii-abonati-potentiali-cumparatori-inca-de-la-primul-email","status":"publish","type":"post","link":"https:\/\/www.sendmachine.com\/blog\/cum-sa-ti-transformi-noii-abonati-potentiali-cumparatori-inca-de-la-primul-email\/","title":{"rendered":"Cum sa-ti transformi noii abonati in potentiali cumparatori inca de la primul email"},"content":{"rendered":"
\n

\u201dToate email-urile de bun-venit ar trebui sa fie eficiente!\u201d<\/p>\n<\/blockquote>\n

In conditiile in care detii un site de comert online, ar trebui sa stii ca email marketing-ul este unul dintre canalele de promovare care genereaza cel mai mult trafic pe site-ul tau si care, totodata, iti aduce cele mai multe conversii comparativ cu retelele Facebook sau Twitter. Conform uneia dintre cele mai mari platforme de comert online, Shopify.com<\/a>, email-ul de bun venit – cel pe care il trimiti potentialilor clienti imediat ce s-au abonat la noutatile tale – are cea mai mare rata de deschidere. Cu pana la \u00a050%-60% mai mult decat campaniile de newseletter obisnuite.<\/p>\n

De ce?<\/strong><\/p>\n

\u00a0Persoanele care s-au abonat la site-ul tau se a\u0219teapt\u0103 sa primeasca un email din partea ta in decursul primelor 48 de ore. De ce sa nu profiti de acest aspect pentru a valorifica la maxim relatia ta cu potentialul cumparator?<\/p>\n

Intr-unul dintre discursurile sale TED cunoscutul sociolog Amy Cuddy spunea: \u201dIn momentul in care cunoastem o persoana noua, primele noastre ganduri converg in directia raportului pe care il stabilim cu respectivul om.\u201d Astfel, ne adresam doua intrebari de baza: \u201dCare sunt intentiile acestei persoane? si \u201dCat este de puternica si competenta aceasta persoana?\u201d<\/p>\n

Parafrazand cele spuse de Amy e lesne de inteles care ar trebui sa fie principalul tau scop in prima interactiune cu potentialul client: sa-i castigi increderea.<\/p>\n

In continuare, iti oferim cateva sugestii pentru a crea un email de bun venit prin care sa construiesti o relatie de incredere cu abonatii tai.<\/p>\n

1. Stabileste asteptari clare inca de la bun inceput<\/strong><\/p>\n

In aceasta etapa trebuie sa faci in asa fel incat sa indepartezi orice bariera de nesiguranta pe care abonatul o are cu privire la tine. Asadar, incearca sa fii foarte specific si direct in ceea ce priveste identitatea ta si intentiile pe care le ai.<\/p>\n

Exemplu: Nume from + Text introductiv<\/p>\n

\u201dSalut X (Numele mic al clientului) Sunt Viorel de la Sendmachine. Iti multumesc ca te-ai abonat la newsletterul X (numele companiei tale). Incepand de saptamana viitoare, iti voi trimite saptamanal cate un articol pe marginea subiectului Y.<\/p>\n

Vei gasi aici informatii utile despre promotii, produse sau materiale educationale\u201d<\/p>\n

Foarte important! \u00a0<\/span><\/em>Sa ai tot timpul in minte faptul ca scopul tau este sa-ti ajuti clientul sa rezolve o problema sau sa obtina niste beneficii personale NU sa te prezinti pe tine sau compania ta, cu atat mai putin sa incerci sa-i vinzi ceva inainte de a crea relatia cu el!<\/p>\n

2. Creeaza o conexiune personala cu noul tau abonat\u00a0<\/strong><\/p>\n

Incearca sa creezi o conexiune emotionala cu potentialul client. Cum faci asta? Apeleaza la ego-ul clientului tau.\u00a0Spune-i pe numele mic, fii deschis, prietenos! Adreseaza-i intrebari si demonstreaza ca-ti pasa de el in mod autentic.<\/p>\n

Increderea se castiga! –\u00a0<\/em><\/span>Pentru inceput, spune-i clar ce beneficii are din interactiunea cu tine, ajuta-l sa realizeze ceva sau ofera-i un cupon de gratuitate la prima achizitie.<\/p>\n

\u00a03. \u00a0Nu uita de Call To Action<\/strong><\/p>\n

E deosebit de important sa pui un call to action in care sa specifici clar ce trebuie sa faca in pasul urmator (sa se inscrie la un eveniment, sa testeze un produs, sa solicite o consultatie gratuita). Posibilitatile sunt infinite, in functie de fiecare industrie in parte. Trebuie doar sa-ti lasi creativitatea libera. \ud83d\ude42<\/p>\n

4. \u00a0Atentie la elementele de design: \u00a0culori, logo, fonturi<\/strong><\/p>\n

Email-ul tau de bun venit trebuie sa se \u201dpotriveasca\u201d cu site-ul tau, cu identitatea vizuala a firmei tale. Ai grija la culori, fonturi, mod de abordare, logo.<\/p>\n

Acestea trebuie sa fie perfect sincronizate intre ele pentru ca abonatii tai sa retina brandul tau, iar cand vor dori sa faca o achizitie, tu sa fii prima companie care le vine in \u00a0minte.<\/p>\n

5. \u00a0Ofera acces la resurse educationale, invita-l la dialog<\/strong><\/p>\n

Nu e nimic mai frustrant decat un monolog monoton in care cineva incearca sa-ti vanda ceva intr-un mod intruziv.<\/p>\n

Da-i de inteles abonatului tau ca la celalalt capat al email-ului se afla o persoana, determina-l sa inceapa un dialog sa-ti adreseze intrebari, sa-ti spuna ce probleme si provocari are. Fiecare abonat e deosebit iar tu ai o sansa UNICA de a construi o relatie personala cu el.<\/p>\n

Tine minte:<\/em> <\/span>cu cat iti cunosti clientul mai bine, cu atat vei avea sanse mai mari sa-i vinzi!<\/p>\n

6. Realizeaza un header si un footer atractiv din care sa nu lipseasca butoanele de social media si datele tale de contact<\/strong><\/p>\n

Spune-i abonatului tau unde te poate gasi. Sub nicio forma nu trebuie sa lipseasca aceste informatii \u00a0din email-ul tau de bun venit!<\/p>\n

Dupa cum bine ti-ai dat seama, si-n viata de zi cu zi, si-n email marketing prima impresie e definitorie iar in baza ei se stabileste relatia ta cu viitorul client.<\/p>\n

Fa o prima impresie memorabila! \ud83d\ude42<\/strong><\/em><\/p>\n

Daca ai intrebari sau nelamuriri, lasa-ne mai jos un comentariu.<\/p>\n

Iti vom raspunde cu drag!<\/p>\n

Sursa imagine top: wallpaperscraft.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201dToate email-urile de bun-venit ar trebui sa fie eficiente!\u201d In conditiile in care detii un site de comert online, ar trebui sa stii ca email marketing-ul este unul dintre canalele de promovare care genereaza cel mai mult trafic pe site-ul tau si care, totodata, iti aduce cele mai multe conversii comparativ cu retelele Facebook sau […]<\/p>\n","protected":false},"author":1,"featured_media":1839,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[13,52,62,98,101],"class_list":["post-1838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","tag-abonati","tag-clienti","tag-conversie","tag-email-bun-venit","tag-email-marketing"],"yoast_head":"\nCum sa-ti transformi noii abonati in potentiali cumparatori inca de la primul email<\/title>\n<meta name=\"description\" content=\"Persoanele care s-au abonat la site-ul tau se a\u0219teapt\u0103 sa primeasca un email din partea ta in decursul primelor 48 de ore. 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