{"id":1422,"date":"2015-06-12T12:33:04","date_gmt":"2015-06-12T09:33:04","guid":{"rendered":"http:\/\/blog.sendmachine.ro\/?p=1422"},"modified":"2015-06-12T12:33:04","modified_gmt":"2015-06-12T09:33:04","slug":"macro-email-marketing","status":"publish","type":"post","link":"https:\/\/www.sendmachine.com\/blog\/macro-email-marketing\/","title":{"rendered":"Macro-urile in email marketing"},"content":{"rendered":"<p>Macro-urile sunt inlocuitori (placeholders) care iti permit sa personalizezi campania de email marketing. Acestea corespund campurilor de date din listele email si pot fi folosite pentru a insera continut personalizat in campaniile email, cum ar fi numele abonatului, link pentru dezabonare, data abonarii, date de contact si multe altele. <!--more--><\/p>\n<p>De fiecare data cand trimiti o campanie care foloseste macro-uri, se vor extrage din lista datele corespunzatoare acestora.<\/p>\n<p>De retinut ca acestea vor functiona numai daca sunt configurate inainte de trimiterea campaniilor.<br \/>\n&nbsp;<\/p>\n<p><strong>[[NUME]]<\/strong><\/p>\n<div align=\"center\">\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.sendmachine.ro\/wp-content\/uploads\/2015\/06\/nume.png\" alt=\"nume\" width=\"600\" height=\"100\" class=\"aligncenter size-full wp-image-1427\" srcset=\"https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/06\/nume.png 600w, https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/06\/nume-300x50.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n<\/div>\n<p><\/p>\n<p>Afiseaza numele abonatului daca exista camp aditional creat in lista. De exemplu, &#8222;Salut [[NUME]]&#8221; va fi inlocuit cu &#8222;Salut Dan&#8221;<br \/>\n&nbsp;<\/p>\n<p><strong>[[PERMALINK]]<\/strong><\/p>\n<div align=\"center\">\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.sendmachine.ro\/wp-content\/uploads\/2015\/06\/permalink.png\" alt=\"permalink\" width=\"600\" height=\"100\" class=\"aligncenter size-full wp-image-1432\" srcset=\"https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/06\/permalink.png 600w, https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/06\/permalink-300x50.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n<\/div>\n<p><\/p>\n<p>Deschide email-ul in browser. Este bine de adaugat in cazul in care nu se afiseaza corect email-ul<br \/>\n&nbsp;<\/p>\n<p><strong>[[EMAIL_TO]]<\/strong><\/p>\n<div align=\"center\">\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.sendmachine.ro\/wp-content\/uploads\/2015\/06\/email_to.png\" alt=\"email_to\" width=\"600\" height=\"100\" class=\"aligncenter size-full wp-image-1434\" srcset=\"https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/06\/email_to.png 600w, https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/06\/email_to-300x50.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n<\/div>\n<p><\/p>\n<p>Afiseaza adresa de email a abonatului spre care s-a trimis newsletter-ul<br \/>\n&nbsp;<\/p>\n<p><strong>[[UNSUB_LINK]]<\/strong><\/p>\n<div align=\"center\">\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.sendmachine.ro\/wp-content\/uploads\/2015\/06\/unsub_link.png\" alt=\"unsubscribe\" width=\"600\" height=\"100\" class=\"aligncenter size-full wp-image-1435\" srcset=\"https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/06\/unsub_link.png 600w, https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/06\/unsub_link-300x50.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n<\/div>\n<p><\/p>\n<p>Introduce in email link-ul pentru dezabonare care trebuie sa fie prezent in toate campaniile trimise<br \/>\n&nbsp;<\/p>\n<p><strong>[[DATE]]<\/strong><\/p>\n<div align=\"center\">\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.sendmachine.ro\/wp-content\/uploads\/2015\/06\/date.png\" alt=\"date\" width=\"600\" height=\"100\" class=\"aligncenter size-full wp-image-1437\" srcset=\"https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/06\/date.png 600w, https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/06\/date-300x50.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n<\/div>\n<p><\/p>\n<p>Afiseaza data trimiterii campaniei<br \/>\n&nbsp;<\/p>\n<p><strong>[[YEAR]]<\/strong><\/p>\n<div align=\"center\">\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.sendmachine.ro\/wp-content\/uploads\/2015\/06\/year.png\" alt=\"year\" width=\"600\" height=\"100\" class=\"aligncenter size-full wp-image-1438\" srcset=\"https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/06\/year.png 600w, https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/06\/year-300x50.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n<\/div>\n<p><\/p>\n<p>Afiseaza anul trimiterii campaniei<br \/>\n&nbsp;<\/p>\n<p><strong>[[LIST_NAME]]<\/strong><\/p>\n<div align=\"center\">\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.sendmachine.ro\/wp-content\/uploads\/2015\/06\/list_name.png\" alt=\"list_name\" width=\"600\" height=\"100\" class=\"aligncenter size-full wp-image-1439\" srcset=\"https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/06\/list_name.png 600w, https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/06\/list_name-300x50.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n<\/div>\n<p><\/p>\n<p>Afiseaza numele listei la care s-a abonat destinatarul<br \/>\n&nbsp;<\/p>\n<p><strong>[[LIST_FROM_NAME]]<\/strong><\/p>\n<div align=\"center\">\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.sendmachine.ro\/wp-content\/uploads\/2015\/06\/list_from_name.png\" alt=\"list_from_name\" width=\"600\" height=\"100\" class=\"aligncenter size-full wp-image-1440\" srcset=\"https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/06\/list_from_name.png 600w, https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/06\/list_from_name-300x50.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n<\/div>\n<p><\/p>\n<p>Numele expeditorului care a fost setat listei<br \/>\n&nbsp;<\/p>\n<p><strong>[[LIST_ALIAS]]<\/strong><\/p>\n<div align=\"center\">\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.sendmachine.ro\/wp-content\/uploads\/2015\/06\/list_alias.png\" alt=\"list_alias\" width=\"600\" height=\"100\" class=\"aligncenter size-full wp-image-1441\" srcset=\"https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/06\/list_alias.png 600w, https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/06\/list_alias-300x50.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n<\/div>\n<p><\/p>\n<p>Initial e numele listei (click pe &#8222;Contacte&#8221; &#8211; Selecteaza o lista &#8211; &#8222;Manage&#8221; in dreapta sus &#8211; Editeaza mesajele de abonare &#8211; &#8222;Lista curenta&#8221;). Se poate adauga alt nume si un logo pentru personalizare<br \/>\n&nbsp;<\/p>\n<p><strong>[[LIST_COMPANY]]<\/strong><\/p>\n<div align=\"center\">\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.sendmachine.ro\/wp-content\/uploads\/2015\/06\/list_company.png\" alt=\"list_company\" width=\"600\" height=\"100\" class=\"aligncenter size-full wp-image-1442\" srcset=\"https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/06\/list_company.png 600w, https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/06\/list_company-300x50.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n<\/div>\n<p><\/p>\n<p>Introduce in email numele companiei. Ex: &#8222;Concediu placut de la [[LIST_COMPANY]]&#8221; va fi inlocuit cu &#8222;Concediu placut de la Sendmachine&#8221;<br \/>\n&nbsp;<\/p>\n<p><strong>[[LIST_REMINDER]]<\/strong><\/p>\n<div align=\"center\">\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.sendmachine.ro\/wp-content\/uploads\/2015\/06\/list_reminter.png\" alt=\"list_reminter\" width=\"600\" height=\"100\" class=\"aligncenter size-full wp-image-1443\" srcset=\"https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/06\/list_reminter.png 600w, https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/06\/list_reminter-300x50.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n<\/div>\n<p><\/p>\n<p>Este bine sa fie adaugat in footer de exemplu, pentru ca multe persoane uita ca s-au abonat la newsletter. Macro-ul preia textul de la &#8222;Notita abonare&#8221; care poate fi adaugat pentru o lista<br \/>\n&nbsp;<\/p>\n<p><strong>[[LIST_URL]]<\/strong><\/p>\n<div align=\"center\">\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.sendmachine.ro\/wp-content\/uploads\/2015\/06\/list_url.png\" alt=\"list_url\" width=\"600\" height=\"100\" class=\"aligncenter size-full wp-image-1444\" srcset=\"https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/06\/list_url.png 600w, https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/06\/list_url-300x50.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n<\/div>\n<p><\/p>\n<p>Website-ul pe care s-au abonat persoanele<br \/>\n&nbsp;<\/p>\n<p><strong>[[LIST_ADDRESS]]<\/strong><\/p>\n<div align=\"center\">\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.sendmachine.ro\/wp-content\/uploads\/2015\/06\/list_address.png\" alt=\"list_address\" width=\"600\" height=\"100\" class=\"aligncenter size-full wp-image-1445\" srcset=\"https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/06\/list_address.png 600w, https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/06\/list_address-300x50.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n<\/div>\n<p><\/p>\n<p>Adresa cu sediul companiei, care poate fi setata pentru fiecare lista in parte<br \/>\n&nbsp;<\/p>\n<p><strong>[[LIST_HTML_ADDRESS]]<\/strong><\/p>\n<div align=\"center\">\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.sendmachine.ro\/wp-content\/uploads\/2015\/06\/list_html_address.png\" alt=\"list_html_address\" width=\"600\" height=\"100\" class=\"aligncenter size-full wp-image-1446\" srcset=\"https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/06\/list_html_address.png 600w, https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/06\/list_html_address-300x50.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n<\/div>\n<p><\/p>\n<p>Adresa cu sediul companiei in format HTML<br \/>\n&nbsp;<\/p>\n<p><strong>[[LIST_PHONE]]<\/strong><\/p>\n<div align=\"center\">\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.sendmachine.ro\/wp-content\/uploads\/2015\/06\/list_phone.png\" alt=\"list_phone\" width=\"600\" height=\"100\" class=\"aligncenter size-full wp-image-1447\" srcset=\"https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/06\/list_phone.png 600w, https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/06\/list_phone-300x50.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n<\/div>\n<p><\/p>\n<p>Insereaza numarul de telefon, de obicei se adauga in footer, ca optiune de contact. Acesta poate fi setat la crearea unei liste de contacte<br \/>\n&nbsp;<\/p>\n<p><strong>[[LIST_EMAIL]]<\/strong><\/p>\n<div align=\"center\">\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.sendmachine.ro\/wp-content\/uploads\/2015\/06\/list_email.png\" alt=\"list_email\" width=\"600\" height=\"100\" class=\"aligncenter size-full wp-image-1448\" srcset=\"https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/06\/list_email.png 600w, https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/06\/list_email-300x50.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n<\/div>\n<p><\/p>\n<p>Adresa de email prin care se trimite campania catre lista<br \/>\n&nbsp;<\/p>\n<p><strong>[[LIST_OPTIN_DATE]]<\/strong><\/p>\n<div align=\"center\">\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.sendmachine.ro\/wp-content\/uploads\/2015\/06\/list_optin_date.png\" alt=\"list_optin_date\" width=\"600\" height=\"100\" class=\"aligncenter size-full wp-image-1449\" srcset=\"https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/06\/list_optin_date.png 600w, https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/06\/list_optin_date-300x50.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n<\/div>\n<p><\/p>\n<p>Data la care email-ul a fost inscris in lista<br \/>\n&nbsp;<\/p>\n<p><strong>[[LIST_OPTIN_DATETIME]]<\/strong><\/p>\n<div align=\"center\">\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.sendmachine.ro\/wp-content\/uploads\/2015\/06\/list_optin_datetime.png\" alt=\"list_optin_datetime\" width=\"600\" height=\"100\" class=\"aligncenter size-full wp-image-1450\" srcset=\"https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/06\/list_optin_datetime.png 600w, https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/06\/list_optin_datetime-300x50.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n<\/div>\n<p><\/p>\n<p>Data si ora la care persoana s-a abonat la lista<br \/>\n&nbsp;<\/p>\n<p><strong>[[LIST_SUBSCRIBE]]<\/strong><\/p>\n<div align=\"center\">\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.sendmachine.ro\/wp-content\/uploads\/2015\/06\/list_subsribe.png\" alt=\"list_subsribe\" width=\"600\" height=\"100\" class=\"aligncenter size-full wp-image-1458\" srcset=\"https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/06\/list_subsribe.png 600w, https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/06\/list_subsribe-300x50.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/>\n<\/div>\n<p><\/p>\n<p>Contine un link care permite destinatarului sa se aboneze la newsletter. Este un macro folositor in cazul in care destinatarul initial, trimite mai departe email-ul primit, unei persoane care nu este abonata.<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Macro-urile sunt inlocuitori (placeholders) care iti permit sa personalizezi campania de email marketing. Acestea corespund campurilor de date din listele email si pot fi folosite pentru a insera continut personalizat in campaniile email, cum ar fi numele abonatului, link pentru dezabonare, data abonarii, date de contact si multe altele.<\/p>\n","protected":false},"author":1,"featured_media":1487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[101,158,185],"class_list":["post-1422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-utile","tag-email-marketing","tag-macro","tag-placeholder"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Macro-urile in email marketing<\/title>\n<meta name=\"description\" content=\"Macro-urile sunt inlocuitori (placeholders) care iti permit sa personalizezi campania de email marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sendmachine.com\/blog\/macro-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Macro-urile in email marketing\" \/>\n<meta property=\"og:description\" content=\"Macro-urile sunt inlocuitori (placeholders) care iti permit sa personalizezi campania de email marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sendmachine.com\/blog\/macro-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Sendmachine Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sendmachine\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-12T09:33:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/06\/cover-macro1.png\" \/>\n\t<meta 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