{"id":1361,"date":"2015-05-13T09:19:32","date_gmt":"2015-05-13T06:19:32","guid":{"rendered":"http:\/\/blog.sendmachine.ro\/?p=1361"},"modified":"2015-05-13T09:19:32","modified_gmt":"2015-05-13T06:19:32","slug":"segmentare-liste-email","status":"publish","type":"post","link":"https:\/\/www.sendmachine.com\/blog\/segmentare-liste-email\/","title":{"rendered":"Segmentarea listelor email cu Sendmachine"},"content":{"rendered":"<p>Este cunoscut faptul ca segmentarea listelor email ajuta la eficientizarea campaniilor, aduce mai multe deschideri, click-uri, precum si conversii. Prin segmentare creezi grupuri de persoane carora le trimiti email-uri relevante, care au un continut conform preferintelor. Sendmachine iti pune la dispozitie un sistem de segmentare a listelor prin care vei creste implicarea abonatilor si vei aduce mai multe vanzari. <!--more--><br \/>\n&nbsp;<\/p>\n<p><strong>Cum segmentezi o lista de email-uri<\/strong><\/p>\n<div align=\"center\">\nContacte -&gt; Selecteaza o lista -&gt; Segment -&gt; Creeaza segment\n<\/div>\n<p>&nbsp;<\/p>\n<p>Inainte sa incepi selectarea criteriilor de segmentare, trebuie sa alegi daca abonatii trebuie sa indeplineasca &#8222;Toate&#8221; sau &#8222;Unele&#8221; dintre acestea.<\/p>\n<div align=\"center\">\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.sendmachine.ro\/wp-content\/uploads\/2015\/05\/toatee.png\" alt=\"toate\" width=\"400\" height=\"120\" class=\"aligncenter size-full wp-image-1376\" srcset=\"https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/05\/toatee.png 400w, https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/05\/toatee-300x90.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>\n<\/div>\n<p>&nbsp;<\/p>\n<div align=\"center\">\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.sendmachine.ro\/wp-content\/uploads\/2015\/05\/unelee.png\" alt=\"unele\" width=\"410\" height=\"123\" class=\"aligncenter size-full wp-image-1377\" srcset=\"https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/05\/unelee.png 410w, https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/05\/unelee-300x90.png 300w\" sizes=\"auto, (max-width: 410px) 100vw, 410px\" \/>\n<\/div>\n<p>&nbsp;<\/p>\n<p><strong>Segmentare in functie de Activitatea in Campanie<\/strong><br \/>\n&nbsp;<\/p>\n<p>Selecteaza din prima casuta &#8222;Activitatea Campaniei&#8221;<\/p>\n<p>In casuta din mijloc ai optiunile:<\/p>\n<li>deschis<\/li>\n<li>click<\/li>\n<li>a fost trimis<\/li>\n<li>nu a deschis<\/li>\n<li>nu a dat click<\/li>\n<li>nu a fost trimis<\/li>\n<p><\/p>\n<p>In ultima casuta gasesti:<\/p>\n<li>oricare din ultimele 5, 10, 20 campanii (numerele difera in functie de cate campanii ai trimis in momentul in care faci segmentarea)<\/li>\n<li>toate din ultimele 5, 10, 20 campanii <\/li>\n<li>alegi una din campaniile trimise <\/li>\n<p><\/p>\n<div align=\"center\">\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.sendmachine.ro\/wp-content\/uploads\/2015\/05\/activitate-campanie1.png\" alt=\"activitate campanie\" width=\"300\" height=\"312\" class=\"aligncenter size-full wp-image-1396\" srcset=\"https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/05\/activitate-campanie1.png 300w, https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/05\/activitate-campanie1-288x300.png 288w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n<\/div>\n<p>&nbsp;<\/p>\n<p><strong>Varianta A<\/strong><\/p>\n<p>1. Deschis + Oricare din ultimele 5, 10, 20 campanii<br \/>\nAbonatii care au deschis cel putin o campanie email din ultimele 5, 10, 20 trimise <\/p>\n<p>2. Deschis + Toate din ultimele 5, 10, 20 campanii<br \/>\nAbonatii care au deschis toate campaniile email din ultimele 5, 10, 20 trimise<\/p>\n<p>3. Deschis + Alegerea unei campanii<br \/>\nAbonatii care au deschis campania aleasa<br \/>\n<\/p>\n<p><strong>Varianta B<\/strong><\/p>\n<p>1. Click + Oricare din ultimele 5, 10, 20 campanii<br \/>\nAbonatii care au dat click in cel putin o campanie email din ultimele 5, 10, 20 trimise <\/p>\n<p>2. Click + Toate din ultimele 5, 10, 20 campanii<br \/>\nAbonatii care au dat click in toate campaniile email din ultimele 5, 10, 20 trimise<\/p>\n<p>3. Click + Alegerea unei campanii<br \/>\nAbonatii care au dat click in campania aleasa<br \/>\n<\/p>\n<p><strong>Varianta C<\/strong><\/p>\n<p>1. A fost trimis + Oricare din ultimele 5, 10, 20 campanii<br \/>\nAbonatii spre care a fost trimisa cel putin una din ultimele 5, 10, 20 campanii<\/p>\n<p>2. A fost trimis + Toate din ultimele 5, 10, 20 campanii<br \/>\nAbonatii spre care au fost trimise ultimele 5, 10, 20 campanii<\/p>\n<p>3. A fost trimis + Alegerea unei campanii<br \/>\nAbonatii spre care a fost trimisa campania aleasa<br \/>\n<\/p>\n<p><strong>Varianta D<\/strong><\/p>\n<p>1. Nu a deschis + Oricare din ultimele 5, 10, 20 campanii<br \/>\nAbonatii care nu au deschis cel putin o campanie din ultimele 5, 10, 20 trimise <\/p>\n<p>2. Nu a deschis + Toate din ultimele 5, 10, 20 campanii<br \/>\nAbonatii care nu au deschis nici o campanie din ultimele 5, 10, 20 trimise <\/p>\n<p>3. Nu a deschis + Alegerea unei campanii<br \/>\nAbonatii care nu au deschis campania aleasa<br \/>\n<\/p>\n<p><strong>Varianta E<\/strong><\/p>\n<p>1. Nu a dat click + Oricare din ultimele 5, 10, 20 campanii<br \/>\nAbonatii care nu au dat click in cel putin o campanie email din ultimele 5, 10, 20 trimise <\/p>\n<p>2. Nu a dat click + Toate din ultimele 5, 10, 20 campanii<br \/>\nAbonatii care nu au dat click in nici o campanie din ultimele 5, 10, 20 trimise<\/p>\n<p>3. Nu a dat click + Alegerea unei campanii<br \/>\nAbonatii care nu au dat click in campania respectiva<br \/>\n<\/p>\n<p><strong>Varianta F<\/strong><\/p>\n<p>1. Nu a fost trimis + Oricare din ultimele 5, 10, 20 campanii<br \/>\nAbonatii spre care nu a fost trimisa cel putin una din ultimele 5, 10, 20 campanii<\/p>\n<p>2. Nu a fost trimis + Toate din ultimele 5, 10, 20 campanii<br \/>\nAbonatii spre care nu a fost trimisa nici o campanie din ultimele 5, 10, 20<\/p>\n<p>3. Nu a fost trimis + Alegerea unei campanii<br \/>\nAbonatii spre care nu a fost trimisa campania aleasa<br \/>\n&nbsp;<\/p>\n<p><strong>Segmentarea in functie de Data Adaugarii in lista<\/strong><br \/>\n&nbsp;<\/p>\n<div align=\"center\">\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.sendmachine.ro\/wp-content\/uploads\/2015\/05\/data-adaugarii1.png\" alt=\"data adaugarii\" width=\"303\" height=\"305\" class=\"aligncenter size-full wp-image-1399\" srcset=\"https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/05\/data-adaugarii1.png 303w, https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/05\/data-adaugarii1-298x300.png 298w, https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/05\/data-adaugarii1-150x150.png 150w\" sizes=\"auto, (max-width: 303px) 100vw, 303px\" \/>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Selecteaza din prima casuta &#8222;Data Adaugarii&#8221;<\/p>\n<p><strong>Varianta A<\/strong><\/p>\n<p>1. &#8222;Este dupa&#8221;\/&#8221;este inaintea&#8221; + Ultima campanie a fost trimisa &#8211; (data)<br \/>\nEmail-ul a fost adaugat in lista dupa\/inaintea ultimei campanii trimise<\/p>\n<p>2. &#8222;Este&#8221; + Ultima campanie a fost trimisa &#8211; (data)<br \/>\nEmail-ul a fost adaugat in lista la data ultimei campanii trimise<br \/>\n<\/p>\n<p><strong>Varianta B<\/strong><\/p>\n<p>1. &#8222;Este dupa&#8221;\/&#8221;este inaintea&#8221; + O anumita campanie a fost trimisa + Nume campanie &#8211; (data)<br \/>\nEmail-ul a fost adaugat in lista dupa\/inaintea datei la care a fost trimisa campania aleasa.<\/p>\n<p>2. &#8222;Este&#8221; + O anumita campanie a fost trimisa + Nume campanie &#8211; (data)<br \/>\nEmail-ul a fost adaugat in lista in data trimiterii campaniei respective<\/p>\n<p><strong>Varianta C<\/strong><\/p>\n<p>1. &#8222;Este dupa&#8221;\/&#8221;Este inaintea&#8221;\/&#8221;Este&#8221; + O data specifica + Data<br \/>\nEmail-ul a fost adaugat in lista dupa\/inainte\/exact in data respectiva<br \/>\n&nbsp;<\/p>\n<p><strong>Segmentare dupa &#8222;Informatie Modificata&#8221;<\/strong><br \/>\n&nbsp;<\/p>\n<div align=\"center\">\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.sendmachine.ro\/wp-content\/uploads\/2015\/05\/informatie-modificata1.png\" alt=\"informatie modificata\" width=\"315\" height=\"309\" class=\"aligncenter size-full wp-image-1401\" srcset=\"https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/05\/informatie-modificata1.png 315w, https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/05\/informatie-modificata1-300x294.png 300w\" sizes=\"auto, (max-width: 315px) 100vw, 315px\" \/>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Selecteaza in prima casuta &#8222;Informatie Modificata&#8221;<br \/>\n<\/p>\n<p><strong>Varianta A<\/strong><\/p>\n<p>1. &#8222;Este dupa&#8221; + Ultima campanie a fost trimisa &#8211; (data)<br \/>\nAdresele al caror status (abonare\/dezabonare\/reabonare\/eliminare) a fost modificat dupa data ultimei campanii trimise<\/p>\n<p>2. &#8222;Este inainte&#8221; + Ultima campanie a fost trimisa &#8211; (data)<br \/>\nAdresele al caror status (abonare\/dezabonare\/reabonare\/eliminare) a fost modificat inainte de data ultimei campanii trimise<\/p>\n<p>3. &#8222;Este&#8221; + Ultima campanie a fost trimisa &#8211; (data)<br \/>\nAdresele al caror status (abonare\/dezabonare\/reabonare\/eliminare) in data ultimei campanii trimise<br \/>\n<\/p>\n<p><strong>Varianta B<\/strong><\/p>\n<p>1. &#8222;Este dupa&#8221;\/&#8221;este inaintea&#8221; + O anumita campanie a fost trimisa + Nume campanie &#8211; (data)<br \/>\nAdresele de email al caror status (abonare\/dezabonare\/reabonare\/eliminare) a fost modificat dupa\/inainte de data la care a fost trimisa campania aleasa.<\/p>\n<p>2. &#8222;Este&#8221; + O anumita campanie a fost trimisa + Nume campanie &#8211; (data)<br \/>\nAdresele de email al caror status (abonare\/dezabonare\/reabonare\/eliminare) a fost modificat in data cand a fost trimisa campania respectiva<br \/>\n<\/p>\n<p><strong>Varianta C<\/strong><\/p>\n<p>1. &#8222;Este dupa&#8221;\/&#8221;Este inaintea&#8221;\/&#8221;Este&#8221; + O data specifica + Data<br \/>\nAdresele de email al caror status (abonare\/dezabonare\/reabonare\/eliminare) a fost modificat dupa\/inainte\/exact in data respectiva<br \/>\n&nbsp;<\/p>\n<p><strong>Segmentare dupa &#8222;Rating Membru&#8221;<\/strong><br \/>\n&nbsp;<\/p>\n<div align=\"center\">\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.sendmachine.ro\/wp-content\/uploads\/2015\/05\/ratingmembru1.png\" alt=\"ratingmembru\" width=\"559\" height=\"249\" class=\"aligncenter size-full wp-image-1402\" srcset=\"https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/05\/ratingmembru1.png 559w, https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/05\/ratingmembru1-300x134.png 300w\" sizes=\"auto, (max-width: 559px) 100vw, 559px\" \/>\n<\/div>\n<p>&nbsp;<\/p>\n<p>1. Rating Membru + Este\/Nu este + 1-5 stele<br \/>\nAdresele de email care au rating egal\/inegal cu stelele alese<\/p>\n<p>2. Rating Membru + Este mai mare decat\/este mai mic decat + 1-5 stele<br \/>\nAdresele de email care au rating mai mare\/mai mic decat stelele alese<br \/>\n&nbsp;<\/p>\n<p><strong>Segmentare dupa &#8222;Sursa Inregistrarii&#8221;<\/strong><br \/>\n&nbsp;<\/p>\n<div align=\"center\">\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.sendmachine.ro\/wp-content\/uploads\/2015\/05\/sursainregistrarii1.png\" alt=\"sursainregistrarii\" width=\"324\" height=\"301\" class=\"aligncenter size-full wp-image-1403\" srcset=\"https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/05\/sursainregistrarii1.png 324w, https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/05\/sursainregistrarii1-300x279.png 300w\" sizes=\"auto, (max-width: 324px) 100vw, 324px\" \/>\n<\/div>\n<p>&nbsp;<\/p>\n<p>1. Sursa Inregistrarii + A fost\/Nu a fost + API<br \/>\nAdresele de email care au fost\/nu au fost abonate prin API<\/p>\n<p>2. Sursa Inregistrarii + A fost\/Nu a fost + Formular Gazduit<br \/>\nAdresele care au fost\/nu au fost prin Formular Gazduit<\/p>\n<p>3. Sursa Inregistrarii + A fost\/Nu a fost + Importare Lista + Orice<br \/>\nAdresele de email care au fost\/nu au fost importate prin Importare Lista indiferent de data <\/p>\n<p>4. Sursa Inregistrarii + A fost\/Nu a fost + Importare Lista + Fisier Incarcat\/Lipit &#8211; (data)<br \/>\nAdresele de email care au fost\/nu au fost importate prin Importare Lista la anumita data<br \/>\n&nbsp;<\/p>\n<p><strong>Segmentare dupa &#8222;Campurile aditionale&#8221;<\/strong><br \/>\n&nbsp;<\/p>\n<div align=\"center\">\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.sendmachine.ro\/wp-content\/uploads\/2015\/05\/campaditional1.png\" alt=\"campaditional\" width=\"354\" height=\"304\" class=\"aligncenter size-full wp-image-1404\" srcset=\"https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/05\/campaditional1.png 354w, https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/05\/campaditional1-300x258.png 300w\" sizes=\"auto, (max-width: 354px) 100vw, 354px\" \/>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Alege &#8222;Adresa email&#8221;, &#8222;Nume&#8221; sau orice alt camp aditional folosit in listele email.<\/p>\n<p>1. Adresa email + Este\/Nu este\/Contine\/Nu contine\/Incepe cu\/Se incheie cu + Caracterele<\/p>\n<p>2. Adresa email + Este mai mare decat\/Este mai mic decat + Caracterele<br \/>\n&nbsp;<\/p>\n<p>Dupa ce ai ales criteriile click pe &#8222;Vizualizare&#8221; pentru a realiza segmentarea. <\/p>\n<p>Se vor afisa rezultatele segmentarii, dupa care va trebui sa ii dai un nume segmentului creat, apoi sa il salvezi pentru a putea sa il folosesti ulterior la trimiterea campaniilor. Ai si optiunea sa il editezi daca mai doresti sa faci modificari.<br \/>\n&nbsp;<\/p>\n<div align=\"center\">\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.sendmachine.ro\/wp-content\/uploads\/2015\/05\/salvaresegment1.png\" alt=\"salvare segment\" width=\"479\" height=\"123\" class=\"aligncenter size-full wp-image-1405\" srcset=\"https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/05\/salvaresegment1.png 479w, https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/05\/salvaresegment1-300x77.png 300w\" sizes=\"auto, (max-width: 479px) 100vw, 479px\" \/>\n<\/div>\n<p>&nbsp;<\/p>\n<div align=\"center\">\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.sendmachine.ro\/wp-content\/uploads\/2015\/05\/salvaresegment2.png\" alt=\"salveaza segment\" width=\"490\" height=\"123\" class=\"aligncenter size-full wp-image-1406\" srcset=\"https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/05\/salvaresegment2.png 490w, https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/05\/salvaresegment2-300x75.png 300w\" sizes=\"auto, (max-width: 490px) 100vw, 490px\" \/>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este cunoscut faptul ca segmentarea listelor email ajuta la eficientizarea campaniilor, aduce mai multe deschideri, click-uri, precum si conversii. Prin segmentare creezi grupuri de persoane carora le trimiti email-uri relevante, care au un continut conform preferintelor. Sendmachine iti pune la dispozitie un sistem de segmentare a listelor prin care vei creste implicarea abonatilor si vei [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1488,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,8],"tags":[213],"class_list":["post-1361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-utile","tag-segmentare"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Segmentarea listelor email cu Sendmachine<\/title>\n<meta name=\"description\" content=\"Este cunoscut faptul ca segmentarea listelor email ajuta la eficientizarea campaniilor, aduce mai multe deschideri, click-uri si conversii. 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