{"id":1277,"date":"2015-03-30T10:20:55","date_gmt":"2015-03-30T07:20:55","guid":{"rendered":"http:\/\/blog.sendmachine.ro\/?p=1277"},"modified":"2015-03-30T10:20:55","modified_gmt":"2015-03-30T07:20:55","slug":"greseli-email-marketing","status":"publish","type":"post","link":"https:\/\/www.sendmachine.com\/blog\/greseli-email-marketing\/","title":{"rendered":"14 Greseli de email marketing pe care sa nu le faci niciodata (infografic)"},"content":{"rendered":"<p>Indiferent de domeniul in care activam, pentru a avea eficienta maxima, este necesar sa nu facem greseli in munca pe care o realizam.<\/p>\n<p>Promovarea prin email marketing-ul este cea mai eficienta metoda de a atrage clienti fideli, cu o investitie mica. Beneficiile acestei metode de promovare se vor vedea garantat, daca eviti anumite greseli si astfel nu vei pierde vanzari sau chiar clienti. <!--more--><\/p>\n<p><strong>44% din abonatii la un newsletter au achizitionat cel putin odata un produs sau serviciu in urma promotiilor primite in email<br \/>\n<\/strong><\/p>\n<p>De unde o rata atat de mare de conversie? Datorita faptului ca persoanele care se aboneaza la newsletter isi dau acordul sa primeasca mesaje promotionale si informari din partea ta.<br \/>\n&nbsp;<\/p>\n<p>Prin urmare incearca sa nu dezamagesti abonatii si <strong>evita urmatoarele greseli<\/strong>, daca doresti sa ai succes in campaniile de promovare prin email. <\/p>\n<p><strong>#1<\/strong>. Cumpararea de liste sau <a href=\"http:\/\/blog.sendmachine.ro\/index.php\/dictionar-email-marketing-email-harvesting\/\" target=\"_blank\">harvestarea<\/a> acestora<br \/>\n<strong>#2<\/strong>. Lipsa formularului de abonare la newsletter pe site sau blog<br \/>\n<strong>#3<\/strong>. Trimiterea de newsletter fara permisiune<br \/>\n<strong>#4<\/strong>. Trimiterea unei campanii fara testare<br \/>\n<strong>#5<\/strong>. Lipsa <a href=\"http:\/\/en.wikipedia.org\/wiki\/Call_to_action_%28marketing%29\" target=\"_blank\">Call To Action<\/a> (chemarea la actiune)<br \/>\n<strong>#6<\/strong>. Nu optimizezi email-ul pentru cazul cand nu se afiseaza imaginile<br \/>\n<strong>#7<\/strong>. Trimiti email care nu este mobile friendly<br \/>\n<strong>#8<\/strong>. Newsletter fara link pentru dezabonare<br \/>\n<strong>#9<\/strong>. Folosesti adresa &#8222;noreply&#8221; pentru a trimite campaniile<br \/>\n<strong>#10<\/strong>. Trimiti email-uri care nu ofera valoare abonatului<br \/>\n<strong>#11<\/strong>. Realizezi newslettere mult prea lungi<br \/>\n<strong>#12<\/strong>. Lipsa imaginilor din email-uri<br \/>\n<strong>#13<\/strong>. Campanii trimise mult prea des in interval scurt de timp<br \/>\n<strong>#14<\/strong>. Liste de email-uri nesegmentate<br \/>\n&nbsp; <\/p>\n<p>In continuare am realizat un infografic cu informatiile de mai sus, daca te ajuta sa retii mai usor greselile de evitat<\/p>\n<div align=\"center\">\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/blog.sendmachine.ro\/wp-content\/uploads\/2015\/03\/vineri_27_infografic.png\" alt=\"greseli email marketing\" width=\"605\" height=\"850\" class=\"aligncenter size-full wp-image-1283\" srcset=\"https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/03\/vineri_27_infografic.png 605w, https:\/\/www.sendmachine.com\/blog\/wp-content\/uploads\/2015\/03\/vineri_27_infografic-214x300.png 214w\" sizes=\"auto, (max-width: 605px) 100vw, 605px\" \/>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Sursa icons:<br \/>\nhttp:\/\/www.iconsdb.com\/<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Indiferent de domeniul in care activam, pentru a avea eficienta maxima, este necesar sa nu facem greseli in munca pe care o realizam. Promovarea prin email marketing-ul este cea mai eficienta metoda de a atrage clienti fideli, cu o investitie mica. Beneficiile acestei metode de promovare se vor vedea garantat, daca eviti anumite greseli si [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,8],"tags":[13,42,101,123,168,195],"class_list":["post-1277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-utile","tag-abonati","tag-campanii-email","tag-email-marketing","tag-greseli","tag-newsletter","tag-promovare"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>14 Greseli de email marketing pe care sa nu le faci niciodata (infografic)<\/title>\n<meta name=\"description\" content=\"Beneficiile acestei metode de promovare se vor vedea garantat, daca eviti anumite greseli si astfel nu vei pierde vanzari sau chiar clienti.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sendmachine.com\/blog\/greseli-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"14 Greseli de email marketing pe care sa nu le faci niciodata (infografic)\" \/>\n<meta property=\"og:description\" content=\"Beneficiile acestei metode de promovare se vor vedea garantat, daca eviti anumite greseli si astfel nu vei pierde vanzari sau chiar clienti.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sendmachine.com\/blog\/greseli-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Sendmachine Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sendmachine\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-30T07:20:55+00:00\" \/>\n<meta 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